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WHAT YOU GET

“Health Matters” Campaign Kit — Fully Runnable

This is not a “content idea list.” It’s a system. Every month has: a theme, weekly cadence, email subjects, SMS prompts, social prompts, and in-clinic scripts — so your messaging stays consistent across every touchpoint.

CHANNEL 1

Email Nurture

Weekly send structure + 12-month topic map + subject lines built to teach, build trust, and drive reactivation without sounding salesy.

  • 1x value email per week (52+)
  • Optional “story” email every other week
  • Seasonal reactivation angles baked in
CHANNEL 2

SMS Nurture

Short, compliant, relationship-forward texts that keep your name “top-of-mind” and drive missed-opportunity recapture.

  • 1x soft-touch SMS per week
  • 1x “reactivation” SMS per month
  • Scripted replies if they respond
CHANNEL 3

Social Content Prompts

Not generic “post ideas.” These are aligned prompts that match the month’s patient education theme — so your email, SMS, and social all reinforce each other.

  • 2–3 posts per week (repurpose-friendly)
  • 4 weekly reel hooks per month
  • Comment prompts + CTA patterns
CHANNEL 4

In-Clinic Scripts

If your internal language is weak, your external marketing will always feel “off.” These scripts keep the whole team aligned.

  • Front desk: “what we do here” lines
  • Reactivation calls: simple scripts
  • Care plan framing + retention language

The Point

Most clinics don’t lose because they’re “bad.” They lose because they go silent. This kit keeps you visible, trusted, and chosen — month after month — so your clinic becomes the default.

PATIENTS, NOT PATIENCE CONSISTENCY = COMPOUNDING
HOW TO RUN IT

The “One Hour Per Month” Execution System

This kit is built to be operationally realistic for busy CHIROPRACTORS. You do not need a media team to run it. You need a simple rhythm that protects the next 12 months of patient trust-building.

STEP 1

Pick This Month’s Theme

Open the month below and choose the angle that matches what your community is experiencing right now. The theme stays consistent across email, SMS, and social.

STEP 2

Schedule The Weekly Cadence

Week structure (recommended): Email Tue/Wed, SMS Thu/Fri, Social 2–3x. Your audience learns to expect leadership from you.

STEP 3

Reuse The Message Everywhere

One theme → many touchpoints. That’s how you win without burning out. Your social becomes the public echo of your private list.

STEP 4

Add A “Soft Reactivation” Monthly

Once per month, invite dormant patients back without pressure: “If you’ve been meaning to get re-checked, reply ‘CHECK’ and we’ll help.”

THE 365+ DAY MAP

12 Months of Nurture Themes (With Weekly Cadence)

Each month below includes: a core belief, weekly sub-themes, email subjects, SMS prompts, and social prompts. You can run this as-is, or swap months based on seasonality in your city.

COPY BANK

Grab-and-Go Copy (Email + SMS + Social Hooks)

These are “evergreen” starters you can use any week — especially when you’re busy and consistency is at risk.

EMAIL STARTER 
Subject: Health isn’t a feeling — it’s function

Most people define health as “I feel fine.”

But “fine” can be a mask.

Health is function — and function is governed by your nervous system.

That’s why people can be “fine” for years… and then suddenly hit a wall:
sleep falls apart, energy crashes, stress tolerance disappears, or pain shows up out of nowhere.

The goal isn’t to wait for the wall.

The goal is to get checked and stay ahead — so your body holds up under real life.

If you’ve been meaning to get re-checked, just reply to this email and we’ll help you find a time.
SMS STARTER 
Quick nudge: health is function, not just “no pain.”
If you’ve been meaning to get checked, reply CHECK and we’ll send times.
REEL HOOKS 
1) If you only get checked when it hurts… you’re training emergencies.
2) Relief is not the finish line — function is.
3) Stress isn’t “in your head.” It’s in your system.
4) Don’t normalize decline. Get checked early.
COMMENT CTA 
If you want a simple “get back on track” plan, comment CHECK and we’ll message you.

How to Make This Convert Without Being Salesy

Teach first. Lead with clarity. Invite softly. The right people will self-identify. The goal is to become the trusted default — not the loudest ad.

MEASURE

What To Track (So You Know It’s Working)

Nurture is not “hope marketing.” You should see the downstream effects if you run this consistently.

EMAIL

Replies + Clicks

Measure trust, not vanity. Replies are the signal. “Thanks” is a KPI.

  • Reply rate trends
  • Link clicks to booking page (if used)
  • List growth month-over-month
SMS

Keyword Responses

Use simple response words (CHECK / BACK / RESET). Track volume and book rate.

  • Responses per SMS
  • Bookings from responses
  • Reactivation % per month
SOCIAL

Saves + DMs

Shares and saves show you’re becoming “the clinic people trust.”

  • Saves per educational post
  • DM volume from prompts
  • Profile visits during nurture weeks
CLINIC

Rechecks + Retention

This is where nurture pays. People return. People stay.

  • Re-check appointments booked
  • Care plan continuation rates
  • No-show reduction (pre-frame helps)

The world doesn’t need more noise. It needs principled CHIROPRACTORS who stay consistent long enough to change a community’s health curve.

HEALTH MATTERS PATIENTS, NOT PATIENCE

Every CHIROPRACTOR Needs Marketing that Works.