Skip to content
PowerSURGE Marketing

Health Matters · The free patient-communication kit

Be their
health voice.
Every week.

Help your community hear from a real person who cares. A year of useful topics, ready-to-adapt messages and thoughtful replies—so your practice stays part of the conversation.

Open the 52-week kit

Use it free with your team. Bring the approved plan into PowerPANEL when you are ready.

PowerSURGE Chiropractic Helps campaign: They’ll remember you played.
One theme · A useful email

What would a healthier year make room for?

A favourite trail? More time on the floor with the grandkids? Start with the part of life that matters to you.

Then make room for a real reply.

“I’d love to join in more.”
“That matters. What would you like the team to understand before your next visit?”

Original PowerSURGE creative and an illustrative conversation. Adapt the messages to your practice.
12Monthly themes with a clear reason to care.
52Weekly conversation starters, including four bridge weeks.
4Connected channels: email, SMS, social and in-practice.

The R.O.I. Method, put to work

One idea.
More ways to connect.

Give the week a subject people recognise. Explain it in your own voice. Then be there when someone has a question. The point is a more useful relationship with your community.

01 / RELEVANCY

Start with real life.

Family, work, play, questions and the plans people want to keep. Choose the topic that fits your community and your actual scope.

02 / OMNIPRESENCE

Carry the idea.

An email explains. A post earns attention. A short message invites a reply. The conversation in your practice gives it a human place to land.

03 / INTIMACY

Answer the person.

Read the reply. Keep the context. Give the question an owner and a useful next step. A calendar is only as good as the conversation after it.

Your year, ready to make your own

Pick a week.
Make it sound like you.

52 weeks · 208 channel drafts
Personalise the practice name, doctor and booking link

These details and your edits stay in this browser. Nothing is submitted. Map {{ first_name }} to your sending account’s actual recipient field.

Week 01 · JanuaryEditable practice draft

Healthy enough… for what?

Start with the life someone wants more room for.

Edit the draft above, then copy or export it.

Send only to an appropriate, permitted audience. Your practice reviews the clinical wording, contact permissions and actual next step before use.

Keep the whole year.

Your practice details and edits travel with the export. Choose CSV for a working spreadsheet or JSON for a structured implementation handoff.

Files prepare the work. They do not import into PowerPANEL, schedule messages or check consent. Choose actual dates and map the fields in your own account.

LIFE AROUND THE TOPIC

Choose a moment that makes the subject matter.

Connection, making and community can give a weekly theme a recognisable setting. Pair the chosen image with a useful explanation from your practice and a question people can answer.

Merritt sample chiropractic ad: Generations of a family making dumplings together. MORE DUMPLINGS. LESS RUSHING THE TRADITION. See your chiropractor.
Merritt

Connection

A family ritual gives the theme a particular face and setting.

Fictional practice concept
Union Bend sample chiropractic ad: A baker braiding artisan bread. MORE LOAVES. LESS LOAFING AROUND. See your chiropractor.
Union Bend

Making

A skill shared with another person brings purpose into the picture.

Fictional practice concept
PowerSURGE sample chiropractic ad: People celebrating at a community parade. MORE CONFETTI. LESS WATCHING IT PASS. See your chiropractor.
PowerSURGE

Community

Participation gives the subject a wider world to belong to.

PowerSURGE campaign concept

From useful draft to useful conversation

Put the week
to work.

  1. Choose the topic that fits.

    Follow the year or pick the relevant week. Bring your own examples and keep the clinical message within your practice’s actual scope.

  2. Let the clinician make it theirs.

    Review the wording, answer the reel prompt in your own voice and replace the placeholder links. Confirm who should receive each channel.

  3. Give every reply an owner.

    Prepare the administrative answer, the clinical handoff and the route to an actual appointment. Keep the original question with the response.

  4. Run the approved plan in PowerPANEL.

    Use the exports to prepare your templates and calendar. Map the fields, confirm permissions, test the workflow and review the result before scheduling.