Make YOUR City HEALTHY again — With ⚡ PowerSURGE!'s 365+ Day Patient-Flow System Installed. Guaranteed✦.
CHIROPRACTORS don’t need “more marketing” — they need a Patient-Flow System that doesn’t leak. This page is your month-by-month install map for Appointments → STARTS → STAYS.
CHIROPRACTORS aren’t short on people who need their help — they’re short on a system that turns attention into Appointments → STARTS → STAYS (PVA). The bottleneck is always the same: random acts of marketing + a leaky handoff chain.
Relevancy, Omnipresence, and Intimacy — built to turn internet attention into care that sticks — from relief to peak performance.
the R.O.I. Method = Relevance (the right message), Omnipresent visibility (they keep seeing you), Intimacy (trust) — so you’re the obvious choice before they book.
- ⚡ WHAT THIS IS: the month-by-month rollout map + companion sequence for installing your 365+ Day Patient-Flow System.
- ⚡ WHAT THIS IS NOT: “more lead gen.” Trying to harness the power of the internet.
- ⚡ THE OUTCOME: PATIENTS! (not patience) — no weekend screenings or “viral” stunts required.
*Guarantees, credits, and regional exclusivity are explained plainly before you sign anything. Straight answers, then you decide.
Your Month-by-Month Install Plan — What Ships, When.
Make YOUR City
HEALTHY
again
isn’t a slogan. It’s a scoreboard.
This Companion Guide is the month-by-month install plan for
the 365+ Day Patient-Flow System —
built for CHIROPRACTORS,
shipped in clean sprints,
engineered to remove bottlenecks (not add busywork).
Tap a month to see:
(1) what we ship, (2) what we need (usually quick approvals + a couple details),
and (3) what leak we seal so the mission becomes measurable.
Important: “M1” means your first 30 days after kickoff (not a calendar month).
M1 Foundations + Wiring We wire the chain so you launch clean (no leaks, no guesswork). Setup
What we ship
- Kickoff + success baseline (current leads, calls, show rate, close rate, cost/lead, cost/booked).
- Offer + messaging map (who you help, why you’re different, what people say “yes” to).
- Brand mini style guide (fonts, colors, tone, “do/don’t” so everything stays consistent).
- Website plan (sitemap, pages, required assets, conversion layout plan).
- PowerPANEL install (pipeline stages, calendar, forms/intake, unified inbox basics).
- Tracking setup (GA4/GTM wiring, conversion plan, call tracking/recordings, UTM structure).
- Meta ads setup (accounts, pixels/events, audience + angle matrix, creative briefs).
- Social template system (your on-brand templates + first “starter” queue).
What we need (minutes, not hours)
- Access: website/hosting, GBP, ad accounts, domain, tracking logins.
- Fast approvals: offer, messaging, website direction, automation wording.
- Assets: logo files, doctor/team photos, any existing video, services list, policies.
- Scheduling: your preferred booking times, appointment types, intake requirements.
Leak we seal this month
- “Traffic with no tracking” → replaced by verified, end-to-end attribution.
- “Leads floating around” → replaced by PowerPANEL capture + follow-up.
- “Random ads” → replaced by a system you can trust.
M2 Engine On: PowerPANEL + Meta + Social The system starts catching leads and converting them into booked appointments. Launch
What we ship
- PowerPANEL workflows go live: booking + intake, confirmations/reminders, missed-call text-back, new-lead follow-up.
- Meta launch: first 10 new ads + targeting + retargeting foundation.
- Conversion verification: forms, calls, and booked appointments track correctly end-to-end.
- Website build continues: first designs/pages assembled (conversion-first layout).
- Social cadence begins: monthly content pack published/queued (minimum 4 posts).
What we need
- Approve ad angles + offer wording (fast approvals = faster momentum).
- Confirm booking rules (lead routing, hours, notification preferences).
- Spot-check your own lead experience (we’ll provide a test link to run through once).
Leak we seal this month
- Slow speed-to-lead → replaced by instant capture + follow-up.
- No-show chaos → replaced by reminders + confirmations.
- “Ads running blind” → replaced by verified conversion tracking.
M3 Search + SEO Setup (Quarterly Tune-Up #1) We prepare Google demand capture and fix early bottlenecks before scale. Build Q
What we ship
- Google Ads setup: account structure + keyword plan + conversion wiring (ready to launch in M4).
- SEO + CRO baseline: local SEO checklist, GBP improvements, conversion audit + prioritized fixes.
- Blog system setup: content pillars + first article outline (publishes in M4).
- Meta continues: 10 new ads added this month + winner/loser analysis.
- PowerPANEL expansion: reviews engine + improved nurture/no-show/recall workflows.
- Quarterly Tune-Up #1: KPI review + bottleneck fixes (show rate, speed-to-lead, booking friction).
What we need
- Choose your primary service focus (what we want Google searchers to find first).
- Approve priority CRO fixes (small changes can create big conversion lifts).
- Confirm review workflow: who asks, when, and how it’s handled in-clinic.
Leak we seal this month
- Missing local trust signals → replaced by GBP + on-page alignment.
- Low conversion pages → replaced by prioritized CRO fixes.
- “Guessing” → replaced by Quarterly KPI Tune-Ups.
M4 Launch Month: Website + Google + Blog #1 Go live, verify the wiring, and start compounding visibility. Launch
What we ship
- Website launch: QA, speed pass, mobile testing, redirects (if needed), indexing readiness.
- Google Ads launch: Search goes live (and YouTube/Display as applicable) with conversion tracking verified.
- Blog #1 published: first authority asset + internal linking for SEO momentum.
- SEO + CRO improvements launch: priority fixes implemented (conversion leaks removed).
- Meta continues: 10 new ads added + scaling winners.
What we need
- Final approvals for website launch (design + key pages + offer placement).
- Confirm any clinic-specific compliance/policies (cancellation, intake, hours).
- Feedback from front desk after first week (what callers ask, what confuses people).
Leak we seal this month
- Slow / confusing booking path → replaced by conversion-first flow.
- Unverified tracking → replaced by live conversion verification.
- “Not showing up on Google” → replaced by Search demand capture.
M5 Compounding Loop Begins We optimize winners and turn patient-flow into a predictable rhythm. Compound
What we ship
- Google optimization: negatives, intent refinement, budget allocation, call-quality improvements.
- Meta continues: 10 new ads added + scaling what works.
- Blog #2 published + repurposed into social.
- SEO compounding work: local signals, GBP activity, on-page improvements.
- Website ongoing care: hosting/security/updates/support so performance stays high.
- PowerPANEL refinement: improve speed-to-lead + reduce no-shows + nurture longer-term conversions.
What we need
- Weekly notes (2 minutes): are leads showing up? are they ideal? what objections come up?
- Approve new ad angles quickly (momentum compounds when approvals are fast).
- Confirm any seasonal pushes you want (workshops, posture, family, performance, etc.).
Leak we seal this month
- Wasted spend → replaced by intent refinement.
- No-show drift → replaced by better follow-up + reminders.
- Inconsistent pipeline → replaced by monthly shipping cadence.
M6 Quarterly Tune-Up #2 + Conversion Lift We tighten the chain again: ads → page → booking → show → start. Compound Q
What we ship
- Quarterly Tune-Up #2: KPI targets, bottlenecks, conversion fixes (ads → page → booking → show).
- Meta continues: 10 new ads added with stronger social proof angles.
- Google expansion: new ad groups/services, refined intent capture, better lead quality.
- Blog #3 published.
- PowerPANEL upgrades: reviews + referrals + reactivation improvements (more “referral-like” demand).
What we need
- Answer 3 questions before the tune-up: what’s working, what’s annoying, what you want more of.
- Confirm your top 1–2 growth priorities for the next quarter.
- Approve the next CRO sprint items (fast, high-ROI changes).
Leak we seal this month
- Weak KPI clarity → replaced by quarterly targets + fixes.
- Low-quality leads → reduced via intent tightening.
- Front-desk overwhelm → reduced via automation and routing.
M7 Authority + Community Flywheel We build trust signals that make every channel convert better. Compound
What we ship
- Blog #4 published + repurposed into short social education posts.
- Meta continues: 10 new ads (more authority + story + proof).
- Google optimization: tighten keywords, improve conversion rate, reduce wasted spend.
- PowerPANEL partner/event flows: outreach + reminders + follow-up for workshops, Lunch-n-Learns, referral partners.
What we need
- Pick one community focus (workshop, employer outreach, sports, families, performance, etc.).
- Provide 3 common patient questions (we turn them into content + ads).
Leak we seal this month
- Cold leads → warmed by authority + education.
- Weak trust → strengthened by proof + community loops.
M8 Scale + Efficiency Scale winners, reduce waste, and improve appointment quality. Compound
What we ship
- Meta continues: 10 new ads + scaling the best angles.
- Google scale: budget shifts to highest-intent wins, stronger call quality.
- Blog #5 published.
- CRO micro-tests: small improvements to raise conversion without increasing spend.
- PowerPANEL segmentation: better nurture for different lead types (new, warm, past patient).
What we need
- Define “ideal patient” in one sentence (we use it to tune targeting + ad hooks).
- Tell us the top “bad lead” patterns (we filter them out with messaging + targeting).
Leak we seal this month
- Random lead quality → replaced by segmentation + tighter intent.
- Conversion plateaus → improved via micro-tests.
M9 Quarterly Tune-Up #3 + Expansion Sprint We test expansions and tighten KPIs again before the final quarter push. Compound Q
What we ship
- Quarterly Tune-Up #3: full KPI assessment + bottleneck fixes + next-quarter targets.
- Meta continues: 10 new ads + fresh creative angles (fatigue prevention).
- Google refinement: expand winners, eliminate losers, improve conversion actions.
- Blog #6 published.
- Offer/landing sprint: test a variant offer angle or page emphasis for higher conversion.
What we need
- Decide one “next-level” focus (families, performance, neuropathy, PI, wellness, etc.).
- Approve the next test quickly (tests are how we find step-change improvements).
Leak we seal this month
- Stale messaging → refreshed with new tests + angles.
- Underperforming pages → improved via offer/landing sprint.
M10 High-Intent Dominance We capture more demand and deepen trust across every touchpoint. Compound
What we ship
- Google expansion: broaden keyword coverage, add services, refine location intent.
- Meta continues: 10 new ads (proof + story + urgency variants).
- Blog #7 published.
- CRO upgrades: tighten booking friction, improve conversion rate from paid + organic.
- PowerPANEL seasonal workflows: recall/reactivation + review pushes to strengthen reputation.
What we need
- Confirm which service lines are “priority” this quarter.
- Provide 2 short patient wins (anonymous is fine) to fuel proof-based creative.
Leak we seal this month
- Low trust signals → increased via proof + reviews + authority.
- Booking friction → reduced via CRO upgrades.
M11 Momentum + Q1 Preload We preload the next wave so you don’t “start over” in a new year. Compound
What we ship
- Blog #8 published.
- Meta continues: 10 new ads with fresh hooks (fatigue prevention).
- Google refinement: strongest intent capture + improved lead-to-appointment ratio.
- Q1 campaign preload: messaging + angles + content plan for the next quarter.
- PowerPANEL reactivation: win-back sequences + review loops to strengthen the flywheel.
What we need
- Pick your next-quarter theme (family, performance, wellness, posture, etc.).
- Approve next-quarter plan so we can roll immediately after M12 review.
Leak we seal this month
- “New year reset” → replaced by preloaded momentum.
- Past patients going dark → addressed via reactivation loops.
M12 Annual Review + Next-Year Plan (Quarterly Tune-Up #4) We review ROI, lock the next targets, and scale with clarity (not vibes). Compound Q
What we ship
- Blog #9 published (completes the 9-post compounding blog track).
- Quarterly Tune-Up #4 + annual review: full KPI story — what drove outcomes and what to double down on.
- System health check: website performance + tracking QA + CRM audit + attribution sanity check.
- Next-year gameplan: updated targets, channel priorities, and scaling recommendations.
- Meta continues: 10 new ads + creative refresh plan for the next cycle.
What we need
- Confirm next-year goal (volume, case type, wellness, second doc, second location, etc.).
- Decide what “better” means next: more volume, higher quality, higher conversion, or less stress.
Leak we seal this month
- Unclear ROI story → replaced by full KPI narrative + next plan.
- System drift → prevented by health check + refresh plan.
Sequencing That Works. Setup First. Launch Clean. Compound Monthly.
Reality: The internet doesn’t wait. Traffic can show up before the system is fully wired — and that’s when leads vanish. Discipline: Every lane runs the same play: Setup → Launch → Recurring cadence. No “random acts.” No resets. Website: strategy → build → launch → then ongoing care (so it stays fast, secure, and converting). PowerPANEL + Tracking: follow-up + attribution go in early — then we keep handoffs + data trustworthy all year. Paid media: Meta proves the offer early • Google is staged after proof • then optimize + scale. Cadence: Monthly sprint + report • Quarterly KPI tune-up (M3/M6/M9/M12).
Every CHIROPRACTOR Needs Marketing that Works.
The Success Protocol — What Makes This Compound.
Do these three things and ⚡ PowerSURGE! ✦ runs at full velocity — results stack month after month.
Speed-to-Lead
- Respond fast — minutes, not hours.
- Follow the exact booking flow.
- Stay consistent — speed beats perfect.
Fast Approvals
- Approve assets quickly.
- Give clear feedback.
- Launch fast — optimize later.
Monthly Rhythm
- Attend the monthly call.
- Align offers + priorities.
- Leave with clarity.
This Is a System, Not Another Job.
⚡ PowerSURGE! ✦ runs the engine. You stay focused on patient care.
- Strategy, sequencing, and execution
- Web, ads, CRM workflows, content
- Monthly builds, optimizations, and reporting
- Kickoff input (once)
- Fast approvals + light feedback
- Showing up to monthly strategy calls