POWERSURGE!
365-Day Gameplan
One Clear Map
The 12-Month Rollout — One View. No Confusion.
Build the asset (website). Wire the follow-up engine (PowerPANEL). Lock attribution (tracking QA). Then scale demand: Meta begins Month 2, Google begins Month 4. Blogs begin Month 3. SEO + CRO begins Month 4. Monthly sprints + quarterly tune-ups keep the system compounding.
Swipe to view all months →
Website Build
PowerPANEL CRM Setup
Tracking + Attribution QA
Meta Ads
Google Ads
Social Content
Blogs
SEO + CRO
Reactivation
Monthly Sprint + Report
Quarterly KPI + Tune-Up
Website: M1–M4 (≈120 days)
PowerPANEL CRM: setup M1–M2 (workflows, SMS/email, intake)
Tracking: setup M1–M2 • QA M3–M12
Meta: starts M2
Google: starts M4
Social: starts M2 (4 posts/mo = 48/yr)
Blogs: monthly M3–M12 (10 total)
SEO + CRO: starts M4
Reactivation: starts M2 (PowerPANEL-driven)
Monthly: support call + strategy sprint + progress report
Quarterly: KPI assessment + tune-up (incl. CRO/popup updates)
Q1
Q2
Q3
Q4
M1M2M3M4M5M6
M7M8M9M10M11M12
Filled chips = active months. Apple markers = quarterly tune-ups only (M3/M6/M9/M12).
Website Build (M1–M4)
PowerPANEL CRM Setup (M1–M2 • workflows, SMS/email, intake)
Tracking + Attribution QA (setup → verify → maintain)
Meta Ads (start M2)
Google Ads (start M4)
Social Content (start M2 • 4 posts/mo = 48/yr)
Blogs (monthly M3–M12 • 10 total)
SEO + CRO (start M4 • compounding loop)
Reactivation (PowerPANEL • start M2)
Monthly Sprint + Report (every month)
Quarterly KPI + Tune-Up (M3 • M6 • M9 • M12)
Reality:
Build the asset. Wire the CRM + attribution. Then scale traffic into a system that converts.
MONTH
Q1
Q2
Q3
Q4
M1M2M3M4M5M6
M7M8M9M10M11M12
Website Build
M1–M4 (≈120 days)
BUILD (M1–M4)
PowerPANEL CRM Setup
Workflows • SMS/email flows • intake • routing • QA
SETUP (M1–M2)
Tracking + Attribution QA
Setup early • verify conversions • keep data trustworthy
SETUP (M1–M2)
QA + ATTRIBUTION (M3–M12)
Paid Ads
Meta starts M2 • Google starts M4 • optimize all year
META (M2–M12)
GOOGLE (M4–M12)
Social Content
Starts M2 • 4 posts/mo (48 total)
SOCIAL CONTENT (M2–M12)
Blogs
Monthly cadence (10 total)
MONTHLY POSTS (M3–M12)
SEO + CRO
Compounding loop • quarterly CRO/popup upgrades
COMPOUNDING LOOP (M4–M12)
Reactivation
PowerPANEL campaigns to wake up dormant demand
REACTIVATION (M2–M12)
Monthly Sprint + Report
Support call • strategy sprint • progress report
MONTHLY CADENCE (M1–M12)
Quarterly KPI + Tune-Up
KPI assessment • bottlenecks • CRO/popup changes
Q1
Q2
Q3
Q4
Reality:
Build the asset. Wire the CRM + attribution. Then scale traffic into a system that converts.
Every CHIROPRACTOR Needs Marketing that Works.