What we deliver

• Kickoff + success baseline (current leads, calls, show rate, close rate, cost/lead, cost/booked).
• Offer + messaging map (who you help, why you’re different, what people say “yes” to).
• Brand mini style guide (fonts, colors, tone, “do/don’t” so everything stays consistent).
• Website plan (sitemap, pages, required assets, conversion layout plan).
• PowerPANEL install (pipeline stages, calendar, forms/intake, unified inbox basics).
• Tracking setup (GA4/GTM wiring, conversion plan, call tracking/recordings, UTM structure).
• Meta ads setup (accounts, pixels/events, audience + angle matrix, creative briefs).
• Social template system (your on-brand templates + first “starter” queue).

What we need from you

• Access: website/hosting, GBP, ad accounts, domain, tracking logins.
• Fast approvals: offer, messaging, website direction, automation wording.
• Assets: logo files, doctor/team photos, any existing video, services list, policies.
• Scheduling: your preferred booking times, appointment types, intake requirements.

What you’ll notice

• A clear plan you can trust — what happens first and why.
• Systems getting “wired” behind the scenes: tracking + CRM + follow-up.
• No rushed “random ads” — we build the foundation so traffic converts.

What we deliver

• PowerPANEL workflows go live: booking + intake, confirmations/reminders, missed-call text-back, new-lead follow-up.
• Meta launch: first 10 new ads + targeting + retargeting foundation.
• Conversion verification: forms, calls, and booked appointments track correctly end-to-end.
• Website build continues: first designs/pages assembled (conversion-first layout).
• Social cadence begins: monthly content pack published/queued (minimum 4 posts).

What we need from you

• Approve ad angles + offer wording (fast approvals = faster momentum).
• Confirm booking rules (lead routing, hours, notification preferences).
• Spot-check your own lead experience (we’ll provide a test link to run through once).

What you’ll notice

• Leads are no longer “floating” — they’re caught, followed up with, and booked.
• Ad results begin to show patterns (which angles attract the right people).
• Your clinic starts to feel like it has a real system behind it.

What we deliver

• Google Ads setup: account structure + keyword plan + conversion wiring (ready to launch in M4).
• SEO + CRO baseline: local SEO checklist, GBP improvements, conversion audit + prioritized fixes.
• Blog system setup: content pillars + first article outline (publishes in M4).
• Meta continues: 10 new ads added this month + winner/loser analysis.
• PowerPANEL expansion: reviews engine + improved nurture/no-show/recall workflows.
• Quarterly Tune-Up #1: KPI review + bottleneck fixes (show rate, speed-to-lead, booking friction).

What we need from you

• Choose your primary service focus (what we want Google searchers to find first).
• Approve priority CRO fixes (small changes can create big conversion lifts).
• Confirm review workflow: who asks, when, and how it’s handled in-clinic.

What you’ll notice

• More control: you’ll see clearer numbers and fewer “unknowns.”
• Better lead quality as tracking + follow-up become tighter.
• A clear plan to start capturing high-intent Google demand.

What we deliver

• Website launch: QA, speed pass, mobile testing, redirects (if needed), indexing readiness.
• Google Ads launch: Search goes live (and YouTube/Display as applicable) with conversion tracking verified.
• Blog #1 published: first authority asset + internal linking for SEO momentum.
• SEO + CRO improvements launch: priority fixes implemented (conversion leaks removed).
• Meta continues: 10 new ads added + scaling winners.

What we need from you

• Final approvals for website launch (design + key pages + offer placement).
• Confirm any clinic-specific compliance/policies (cancellation, intake, hours).
• Feedback from front desk after first week (what callers ask, what confuses people).

What you’ll notice

• Your online presence feels “real” — fast site, clear offer, clean booking path.
• Google starts capturing people who are already looking for care.
• Reporting becomes more trustworthy because the wiring is verified.

What we deliver

• Google optimization: negatives, intent refinement, budget allocation, call-quality improvements.
• Meta continues: 10 new ads added + scaling what works.
• Blog #2 published + repurposed into social.
• SEO compounding work: local signals, GBP activity, on-page improvements.
• Website ongoing care: hosting/security/updates/support so performance stays high.
• PowerPANEL refinement: improve speed-to-lead + reduce no-shows + nurture longer-term conversions.

What we need from you

• Weekly notes (2 minutes): are leads showing up? are they ideal? what objections come up?
• Approve new ad angles quickly (momentum compounds when approvals are fast).
• Confirm any seasonal pushes you want (workshops, posture, family, performance, etc.).

What you’ll notice

• More predictable booked appointments as optimizations stack.
• Better “front desk calm” because follow-up is automated and consistent.
• Traffic feels less stressful because the system converts.

What we deliver

• Quarterly Tune-Up #2: KPI targets, bottlenecks, conversion fixes (ads → page → booking → show).
• Meta continues: 10 new ads added with stronger social proof angles.
• Google expansion: new ad groups/services, refined intent capture, better lead quality.
• Blog #3 published.
• PowerPANEL upgrades: reviews + referrals + reactivation improvements (more “referral-like” demand).

What we need from you

• Answer 3 questions before the tune-up: what’s working, what’s annoying, what you want more of.
• Confirm your top 1–2 growth priorities for the next quarter.
• Approve the next CRO sprint items (fast, high-ROI changes).

What you’ll notice

• Higher show rate and smoother intake as friction gets removed.
• More consistency from month to month.
• Better lead quality as targeting and intent tighten.

What we deliver

• Blog #4 published + repurposed into short social education posts.
• Meta continues: 10 new ads (more authority + story + proof).
• Google optimization: tighten keywords, improve conversion rate, reduce wasted spend.
• PowerPANEL partner/event flows: outreach + reminders + follow-up for workshops, Lunch-n-Learns, referral partners.

What we need from you

• Pick one community focus (workshop, employer outreach, sports, families, performance, etc.).
• Provide 3 common patient questions (we turn them into content + ads).

What you’ll notice

• More “warm” leads who feel like they already know you.
• More referrals and reviews that strengthen every channel.

What we deliver

• Meta continues: 10 new ads + scaling the best angles.
• Google scale: budget shifts to highest-intent wins, stronger call quality.
• Blog #5 published.
• CRO micro-tests: small improvements to raise conversion without increasing spend.
• PowerPANEL segmentation: better nurture for different lead types (new, warm, past patient).

What we need from you

• Define “ideal patient” in one sentence (we use it to tune targeting + ad hooks).
• Tell us the top “bad lead” patterns (we filter them out with messaging + targeting).

What you’ll notice

• More appointments that fit your clinic (less random).
• More predictability as the system matures.

What we deliver

• Quarterly Tune-Up #3: full KPI assessment + bottleneck fixes + next-quarter targets.
• Meta continues: 10 new ads + fresh creative angles (fatigue prevention).
• Google refinement: expand winners, eliminate losers, improve conversion actions.
• Blog #6 published.
• Offer/landing sprint: test a variant offer angle or page emphasis for higher conversion.

What we need from you

• Decide one “next-level” focus (families, performance, neuropathy, PI, wellness, etc.).
• Approve the next test quickly (tests are how we find step-change improvements).

What you’ll notice

• A clearer “system feel” — everything works together, not as disconnected tactics.
• Better numbers with less stress.

What we deliver

• Google expansion: broaden keyword coverage, add services, refine location intent.
• Meta continues: 10 new ads (proof + story + urgency variants).
• Blog #7 published.
• CRO upgrades: tighten booking friction, improve conversion rate from paid + organic.
• PowerPANEL seasonal workflows: recall/reactivation + review pushes to strengthen reputation.

What we need from you

• Confirm which service lines are “priority” this quarter.
• Provide 2 short patient wins (anonymous is fine) to fuel proof-based creative.

What you’ll notice

• More high-intent prospects who are ready to book.
• Stronger reputation + trust signals improving all channels.

What we deliver

• Blog #8 published.
• Meta continues: 10 new ads with fresh hooks (fatigue prevention).
• Google refinement: strongest intent capture + improved lead-to-appointment ratio.
• Q1 campaign preload: messaging + angles + content plan for the next quarter.
• PowerPANEL reactivation: win-back sequences + review loops to strengthen the flywheel.

What we need from you

• Pick your next-quarter theme (family, performance, wellness, posture, etc.).
• Approve next-quarter plan so we can roll immediately after M12 review.

What you’ll notice

• More stability — the system runs with less manual effort.
• Higher conversion from repeat exposure + growing trust.

What we deliver

• Blog #9 published (completes the 9-post compounding blog track).
• Quarterly Tune-Up #4 + annual review: full KPI story — what drove outcomes and what to double down on.
• System health check: website performance + tracking QA + CRM audit + attribution sanity check.
• Next-year gameplan: updated targets, channel priorities, and scaling recommendations.
• Meta continues: 10 new ads + creative refresh plan for the next cycle.

What we need from you

• Confirm next-year goal (volume, case type, wellness, second doc, second location, etc.).
• Decide what “better” means next: more volume, higher quality, higher conversion, or less stress.

What you’ll notice

• Clarity: what actually produced ROI — and what didn’t.
• A confident next plan instead of guesswork.