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PowerSURGE Marketing

WEBSITES · DIGITAL MARKETING · POWERPANEL

Great care.
Meet powerful
marketing.

Managed marketing, creative and technology. Month to month. One team connecting your website, campaigns and follow-up around your practice.

PowerSURGE Best Life creative: More baking. Less maybe later.
PowerSURGE Best Life creative: More adventure. Less missing out.
PowerSURGE Best Life creative: More playtime. Less you go ahead.
PowerSURGE Best Life creative: More rides. Less not today.
PowerSURGE Best Life creative: More wonder. Less next time.

CHIROPRACTIC HELPS!

One plan.
Every part connected.

Your creative earns attention. Your website builds understanding. Your follow-up carries the conversation. We connect the work around the practice you want to build.

ATTRACT → CONVERT → NURTURE

One connected patient journey: from first attention and trust to booking, a prepared visit, ongoing care, sharing and return. PowerPANEL connects the conversations and handoffs behind it.

  1. 01 · Attention
  2. 02 · Trust
  3. 03 · Book
  4. 04 · Show
  5. 05 · Start + stay
  6. 06 · Refer + return
The whole PowerSURGE patient-flow system: Attract, Convert and Nurture; six connected patient stages; PowerPANEL operating layer; starting and full-service options; complimentary Patient-Flow Starter Kit and its qualification conditions.
Open full-size diagram ↗

Example patient journey for XYZ Chiropractic.

Zoom the diagram to read the detail

The complete diagram is below at its original size. Scroll across and down to read every part, or open the full-size image and pinch to zoom on your phone.

Full-size version of the complete PowerSURGE patient-flow diagram shown above.
01
ATTRACT + EDUCATE

Get found. Make the care easier to understand and choose.

Website + SEO Google Ads Google Maps Maps + Local Facebook Facebook Instagram Instagram LinkedIn YouTube Content + Resources
02
CONVERT + PROTECT

Get booked. Turn attention into conversations, appointments and shown visits.

PowerPANEL AI Patient-Flow Agent SMS + Email Booking + Intake Missed-Call Follow-Up Reminders + Reschedule
03
RETAIN + MULTIPLY

Stay connected. Turn good experiences into compounding growth.

Lifecycle Follow-Up Reviews Referrals Reactivation Attribution + Reporting Optimization
ONE OWNER FOR THE HANDOFFS One patient journey. One team connecting the work. Marketing, technology and follow-through move toward the same next step.

THE VALUE OF A GROWTH PARTNER

You bring the ambition.
We carry the work.

Strategy, creative, technology and follow-through belong in the same conversation. Here’s what that means in practice.

01 / JUDGMENT

Choose the right move.

Start with your positioning, your numbers and your capacity. Give the most useful improvement a clear priority.

02 / EXECUTION

Make it real.

Turn the plan into the creative, pages, campaigns and connected follow-up your community actually encounters.

03 / OWNERSHIP

Keep making it better.

Follow the response into the practice. Use what happened to decide what to improve next.

Why Dr. Stacey valued the work behind her ads ↗
MANAGED MONTHLY MEMBERSHIPS

Your patient-growth team.
One monthly membership.

Managed marketing, creative and technology. Month to month. Choose your starting point; we confirm the work and responsibilities together.

Choose your membership

A starting point that fits.

From $369USD /mo.

Spark $369 · Pacemaker $1,269 · Operator $2,469 · PowerSURGE $3,963. All USD/month. Scope is confirmed with your selected membership; paid media and onboarding are separate.

Explore the monthly options
One connected team

We build it.
We run it. You grow.

Month to month.

Your agreed marketing, creative and technology, managed by PowerSURGE. Your hosted website and system access are provided as part of your active membership, not an automatic ownership handover.

Let’s Talk About My Practice
Your first experience

The Defibrillator Starter Kit.

Complimentary.

Patient-flow assets built for your clinic. Yours to keep. No call. No purchase.

See what’s included

THE CREATIVE / PART OF THE SYSTEM

Make the work worth a closer look.

The subject, identity, message and next step are developed together. These examples show the range of creative directions we can explore around a practice and its community.

Rally Point fictional chiropractic campaign: A mentor and two young people celebrating a robotics project. Chiropractic Helps! MORE INVENTION. LESS IDLE IDEAS. See your chiropractor.
Rally Point

Shared discovery

A mentor and young makers bring learning and participation into the picture.

Fictional practice concept
Sand & Sky sample chiropractic ad: Paddleboarders enjoying time on the water. MORE WATER TIME. LESS BOARDS IN STORAGE. See your chiropractor.
Sand & Sky

A favourite pursuit

The board, the water and the company make the idea concrete.

Fictional practice concept
Moxie sample chiropractic ad: A theatrical wig maker creating a character's hairstyle. MORE CHARACTER. LESS STUCK IN STORAGE. See your chiropractor.
Moxie

Pride in making

An unusual craft opens a more distinctive conversation.

Fictional practice concept
Prismata fictional chiropractic campaign: Two women making stained glass together. Chiropractic Helps! MORE COLOR. LESS GREY DAYS. See your chiropractor.
Prismata

Colour in the craft

Careful work and vivid colour give this creative its character.

Fictional practice concept
Hayden Power, Founder & Head of Growth
HAYDEN POWER Founder & Head of Growth

BUILT. TESTED. STILL GETTING BETTER.

Experience sets
the standard.

Founder-led judgment. Distinctive creative. Technology that connects the work. Everything we’ve learned goes into making your next move a stronger one.

500+clinics helped
10+years of experience
Meet the company behind the campaign ↗
THE DISCIPLINES BEHIND THE SYSTEM

Every part
has a job.

One connected plan. The right capabilities for the stage you’re in. Explore what each piece contributes.

CHAPTER 01

Get noticed

Rally Point fictional chiropractic campaign: A mentor and two young people celebrating a robotics project. Chiropractic Helps! MORE INVENTION. LESS IDLE IDEAS. See your chiropractor.
Fictional practice creative
01

Strategy & positioning

Give people a reason to choose you.

Who you help, what they value and why your approach fits. Turn those decisions into a clear offer and a message your website, ads and team can use.

Audience + offer · Message hierarchy · Campaign direction

Explore the R.O.I. Method ↗
WHO YOU HELPThe right people.↓WHY IT MATTERSA reason to choose.↓WHAT HAPPENS NEXTA clear invitation.
02

Websites & funnels

Make the first impression work harder.

Original design, useful education and a clear route to action. Build around the questions people ask before they trust a practice with their care.

Brand + copy · Responsive design · Booking + form routes

See websites & booking ↗
THE FIRST IMPRESSION
Care worth
understanding.
Your message.
A meaningful next step.
LET’S TALK ↗
Original Human Health Matters artwork illustrating purposeful website creative
EXAMPLE PAGE COMPOSITION
04

Local search

Be visible where your community looks.

Bring the website, Google Business Profile and local information into alignment. Make services, location, reputation and the next step easier to find.

Local content · Business profile · On-page search foundations

Read the local search guide ↗
Your community.HELP THEM FIND YOU.
WebsiteMapsReputation
ONE CONSISTENT LOCAL PRESENCE

CHAPTER 02

Make the next step easy

Sand & Sky sample chiropractic ad: Paddleboarders enjoying time on the water. MORE WATER TIME. LESS BOARDS IN STORAGE. See your chiropractor.
Fictional practice creative
05

CRM & automation

Keep the next action visible.

Bring conversations, follow-up and ownership together in PowerPANEL. Connect approved channels and repeatable workflows around the clinical system you already use.

Unified conversations · Workflow logic · Human handoffs

Explore PowerPANEL ↗
ONE CONVERSATION. KEPT TOGETHER.
Inquiry received.
↓
Useful reply.
↓
Next step. Clear owner.
06

Booking & conversion

Help a raised hand become an appointment.

Connect the response, calendar, intake and reminders. Give the patient clear expectations and the team enough context to continue the conversation.

Booking journey · Confirmations · Intake + rescheduling

See inquiry follow-through ↗
More than
a time slot.
✓ Confirmation✓ Intake✓ Directions✓ A way to reschedule

CHAPTER 03

Stay connected

Prismata fictional chiropractic campaign: Two women making stained glass together. Chiropractic Helps! MORE COLOR. LESS GREY DAYS. See your chiropractor.
Fictional practice creative
07

Lifecycle marketing

Stay useful after the first visit.

Education, follow-up, reviews, referrals and reactivation work best as part of a relationship. Build the right message around the right moment and permission.

Patient education · Reviews + referrals · Reactivation

Explore patient reactivation ↗
THE FIRST VISIT IS A BEGINNING.Stay useful.
Stay connected.
EDUCATE↗CHECK IN↘RECONNECT↖INVITE REFERRALS↙
08

Measurement & optimization

Know what the work is producing.

Connect acquisition activity with bookings, attendance and starts where reliable data is available. Use case value and contribution to decide what deserves the next investment.

Attribution · Funnel measures · Case value + ROI

Run your practice numbers ↗
LOOK BEYOND THE LEAD.
INQUIRIES
BOOKED
ATTENDED
STARTED
EXAMPLE JOURNEY · NOT PERFORMANCE DATA
MAKE THE NEXT MOVE AN INFORMED ONE.01Run your numbers.02Read the playbook.
YOUR PATIENT-GROWTH TEAM

Your care changes lives.
Let’s help it reach more.

Let’s Talk About My Practice
500+ CLINICS.10+ YEARS.FORGED THROUGH CHIROPRACTIC.