Relevancy
“That matters to me.”The person. Their situation. The life they want more of. Give them a reason to recognise themselves in your message.
FACEBOOK & INSTAGRAM MARKETING FOR CHIROPRACTORS
Make your practice
the one they
want to call.
Give people a reason to choose your care—and a connected way to act on it. We create and manage the ads, pages, booking and follow-up around your practice.
Your practice. Your approach. A team to put the work into motion.
Your care is personal.
Your marketing should show it.
You have patients to care for, a team to support and a practice to run. Marketing should not become another job you carry alone. We turn what makes your care worth choosing into work people can see—and a path they can follow.
THE POWERSURGE R.O.I. METHOD
Be relevant.
Become familiar.
Give them a reason to choose you.
Relevancy. Omnipresence. Intimacy. The decisions behind how people discover your practice, understand your care and take the next step.
Omnipresence
“I recognise this practice.”Your ads, posts, videos and website tell a connected story. Each encounter adds something useful. Familiarity builds over time.
Intimacy
“I can picture going there.”Your voice. Your approach. A helpful answer. Let people meet the doctor and understand the first visit before they walk in.
THE WORK, CONNECTED
They noticed your ad.
Now give them a reason to act.
A message that meets the moment. A page that carries it forward. A way to ask for an assessment—and useful information before the visit.
The car got checked.
What about you?
From the first pause to the first conversation: give people a reason to choose your practice, then make reaching you easy.
Let’s talk about my practiceSee where the invitation goes.
On a small screen, swipe across the work.
THE PAGE
Deliver on the reason they clicked.
Carry the message into your care, your approach and the invitation.
THE REQUEST
Make the next action obvious.
Give the interested person a practical way to contact the practice.
THE FOLLOW-THROUGH
Help the conversation continue.
Set expectations and connect the enquiry to the team who will respond.
A REAL DOCTOR’S ACCOUNT
Follow the person.
Not just the click.
Dr. Dan’s practice.
Eight weeks.
From first click to patients choosing care.
- 79Opt-ins
- 38Scheduled
- 28Attended
- 25Chose care
Dr. Dan’s practice · Eight-week Facebook audit
Hear his accountBUILT & MANAGED FOR YOUR PRACTICE
You bring the care.
We carry the campaign.
Expert care is your work. Making it known is ours.
Your practice, not a template.
We turn your approach and your patients’ real questions into creative that gives people a reason to choose your practice.
More than the ad account.
We connect your ads, pages, booking and follow-up, with a practical handoff to the people who continue the conversation.
Work that keeps moving.
We review what happens after the click, test new ideas and use what your practice learns to improve the next campaign.
You know your patients. Bring your goals, your point of view and the part that is not working. We’ll talk through the work your practice needs.
Let’s talk about my practice
08 The creative brief
11 A connected campaign
16 The doctor’s voice
22 The next useful answerTHE FREE CHIROPRACTIC META ADS PLAYBOOK
Understand the method.
Keep the playbook.
Want to see the thinking before you talk to us? Take the guide. Bring it to your partner, your practice manager or your next team conversation.
This separate, 36-page resource explores creative, education and follow-through around Facebook and Instagram. Yours to read, keep and share.
YOUR CARE DESERVES TO BE KNOWN.
Bring your ambition.
Let’s put it to work.
More people discovering your care. A team that knows what happens next. Less marketing left on your shoulders. Bring your goals—and the part that is not working. Let’s talk about the work your practice needs.
