PowerSURGE Marketing

BEHIND THE CAMPAIGN / CHIROPRACTIC HELPS!

One strong idea.
Eight ways in.

One community.
A world of different lives.

The Saturday regular. The after-work golfer. The friend who’s there for the company. The same game can mean something different to each of them.

Give them something they recognise.
Then make sure they remember you.

See one campaign become eight

RELEVANCY, MADE VISIBLE

Every person sees their best self. Expressed.

01

Women · 30s

Less sitting out.
Chiropractic Helps! golf ad: a fictional woman in her 30s follows through on a swing, with an artistic visualization of a luminous gold spine, with two female golfing friends in the same age band. More GOLF. Less SITTING OUT. See your chiropractor.
02

Men · 30s

Less maybe later.
Chiropractic Helps! golf ad: a fictional man in his 30s follows through on a swing, with an artistic visualization of glowing spinal and limb nerve pathways, with two male golfing friends in the same age band. More GOLF. Less MAYBE LATER. See your chiropractor.
03

Women · 40s

Less sitting out.
Chiropractic Helps! golf ad: a fictional woman in her 40s follows through on a swing, with an artistic visualization of glowing spinal and shoulder pathways, with two female golfing friends in the same age band. More GOLF. Less SITTING OUT. See your chiropractor.
04

Men · 40s

Less missed rounds.
Chiropractic Helps! golf ad: a fictional man in his 40s follows through on a swing, with an artistic visualization of a sculptural gold spine and teal disc accents, with two male golfing friends in the same age band. More GOLF. Less MISSED ROUNDS. See your chiropractor.
05

Women · 50s

Less maybe later.
Chiropractic Helps! golf ad: a fictional woman in her 50s follows through on a swing, with an artistic visualization of glowing spinal and hip connections, with two female golfing friends in the same age band. More GOLF. Less MAYBE LATER. See your chiropractor.
06

Men · 50s

Less sitting out.
Chiropractic Helps! golf ad: a fictional man in his 50s follows through on a swing, with an artistic visualization of flowing luminous nerve pathways, with two male golfing friends in the same age band. More GOLF. Less SITTING OUT. See your chiropractor.
07

Women · 60s

Less missed rounds.
Chiropractic Helps! golf ad: a fictional woman in her 60s follows through on a swing, with an artistic visualization of a luminous spine and coordinated movement arcs, with two female golfing friends in the same age band. More GOLF. Less MISSED ROUNDS. See your chiropractor.
08

Men · 60s

Less sitting out.
Chiropractic Helps! golf ad: a fictional man in his 60s follows through on a swing, with an artistic visualization of glowing lumbar, hip and leg pathways, with two male golfing friends in the same age band. More GOLF. Less SITTING OUT. See your chiropractor.

Illustrative campaign examples.

THE THINKING BEHIND THE CREATIVE

Make it feel personal.
Keep it unmistakably you.

People have lives they want to get on with. Start there. Then connect that moment to your practice with a clear, consistent invitation.

01

Start with their life.

The round they look forward to. The people they play with. The thing they’d like to do more of. Make the reason to care easy to recognise.

02

Keep your signature.

Same visual identity. Same campaign idea. Same care invitation. Each variation should feel like it belongs to the practice they’ve already seen.

03

Carry it forward.

Keep that familiar thread through the landing page, the useful follow-up and the first conversation. An ad opens the door. The whole experience matters.

That’s Relevancy in action—the first part of the R.O.I. Method.

See how the whole system connects

YOUR PRACTICE. THEIR REASON TO CHOOSE YOU.

More ways to connect.
One practice to remember.

Let’s find the ideas that make your care visible—and build the campaign around your practice.

Let’s talk about my practice